My Design Philosophy

I have always been a holistic thinker all my career, and this was a key part of my design education. I was encouraged to think in human terms, with a strong aspect on the intuitive quality we all share. I'm curios by nature and have a love affair for the foundational and inspirational European movements such as Dutch and Swiss typography, together with the Bauhaus which underpins everything we still do today.

I always begin my design thinking with pencil and paper first, as for me this is the quickest way to visualise and shape my holistic and intuitive thoughts.

The Process

In a perfect world we like to think everything runs smoothly and without problems. In product design this is very rarely the case. The process is fraught with hazards, which the designer must navigate and overcome. We must deal upstream with the business strategy and goal along with the micro tasks of downstream. The process is never linear, but a back and forth, iterative journey.

These two case studies illustrate my thinking and problem solving process whilst working within an ever moving environment. No initiative develops in the same way and all have their own unique and particular stories to tell.

These case studies hopefully tell those stories.